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Strategic Alliance to Introduce pan Asian Spice Paste from Asia to Main Stream Market

Oklahoma City, OK (January 27, 2010) - Food Depot Corporation (www.efooddepot.com) an ethnic groceries online retailer agreed to form a Strategic Alliance with Empire International Inc, of Ontario, CA (exclusive distributor of Asian Home Gourmet for USA Market)to introduce Asian Home Gourmet Spice Pastes from Singapore.

The advantage of working with Food Depot Corporation is its accessibility to all layers of community achieved by providing a complete range of Food and related products. Many Supermarkets carry Asian Home Gourmet Pastes in major cities across USA; however Asian Home Gourmet Spices Paste will not be able to reach the consumers in smaller markets. Supermarkets that carry Asian Home Gourmet Spice Paste often carry certain selections (hot selling items) only, ranging from 10 to 15 Spices Paste; while there are 32 Spice Pastes available from Asian Home Gourmet products line apart from the sauces and cooking kits.

At the 35th Winter Fancy food show Convention in San Francisco, Mr. Richi Widianto and Mr. Khaing Zaw Swe, founders of www.efooddepot.com presented a new marketing idea to Mr. Haznam Osman of Empire International and Ms. Yen Won Tang, Business Development Manager of Asian Home Gourmet of North America, based in Toronto, Canada. The idea was called “2010 Taste of the Month”, which is basically a postcard containing a simple introduction of Asian Home Gourmet products and a 2010 calendar with an assigned complementary AHG Spice Paste for each month. The idea is very simple; any customer of efooddepot.com who purchases any Asian Home Gourmet product will get 1 free sachet of the spice of the month (example; January – Japanese Miso Paste Month, February – Indian Korma Paste Month and so on) regardless of the quantity purchased. “Apart from adding value and promoting Asian Home Gourmet products, we also will see an increase in the number of customers who will want to buy from us every month”, said Mr. Widianto. “It is truly a win-win situation for all parties and we hope to promote AHG products to more main stream customers” added Mr. Swe.

The idea was accepted by Ms Tang, who agreed to work closely with efooddepot.com to continuously promote the Alliance for the years to come. Mr. Osman proposed to have Lucky draw contest with a grand prize, a free trip to Singapore and Ms Tang expressed a desire to take this proposal to the next level and plan to propose the idea to Singapore Board of Tourism.

We believe this strategic alliance will yield sizeable results and will be fruitful in the near future. At www.efooddepot.com, we not only provide and sell the best products to our customers but we are also committed to educate our customers about the quality products that we provide.

ABOUT ASIAN HOME GOURMET
Asian Home Gourmet (www.asianhomegourmet.com.sg) is a pioneer in the global supply of fresh SpicePaste© from Asia. Since 1982, the company has successfully positioned Asian Home Gourmet SpicePaste© as a major brand worldwide. Asian Home Gourmet is owned by Cerebos Pacific Limited, a public food company in Singapore. Asian Home Gourmet is the first company to take Asian foods out of the ethnic Chinatowns and successfully position the brand in supermarkets worldwide.